alice McCALL is an Australian fashion label that designs women's party dresses, playsuits, and separates. Founded in 2004 by stylist Alice McCall, the label features a feminine, playful style with a focus on intricate floral, whimsical prints and contrasting silhouettes. McCALL pieces regularly appear in various Australian and International magazines, such as Vogue, Harper's Bazaar & ELLE. She has 2 daughters and currently lives in Sydney, Australia.