Kawaii (Japanese: かわいい or 可愛い, IPA: [kaɰaiꜜi]; 'lovely', 'loveable', 'cute', or 'adorable') is the culture of cuteness in Japan. It can refer to items, humans and non-humans that are charming, vulnerable, shy, and childlike. Examples include cute handwriting, certain genres of manga, and characters including Hello Kitty and Pikachu.
