Modesty, sometimes known as demureness, is a mode of dress and deportment which intends to avoid the encouraging of sexual attraction in others. The word "modesty" comes from the Latin word modestus which means "keeping within measure". Standards of modesty are culturally and context dependent and vary widely. In this use, it may be considered inappropriate or immodest to reveal certain parts of the body. In some societies, modesty may involve women covering their bodies completely and not talking to men who are not immediate family members; in others, a fairly revealing but one-piece bathing costume is considered modest while other women wear bikinis. In some countries, exposure of the body in breach of community standards of modesty is also considered to be public indecency, and public nudity is generally illegal in most of the world and regarded as indecent exposure. For example, Stephen Gough, a lone man attempting to walk naked from south to north in the United Kingdom, was repeatedly imprisoned. However, nudity is at times tolerated in some societies; for example by Digambara monks in India, who renounce clothing for ascetic reasons, and during a World Naked Bike Ride.