The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is more targeted towards both men and women. It is used by the major television networks to broadcast their season's nightly programming. The term prime time is often defined in terms of a fixed time period—for example, from 8:00 p.m. to 11:00 p.m. or 7:00 p.m. to 10:00 p.m.. In India and some Middle Eastern countries, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
