Edsel was a brand of automobile that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands, Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford.
