Who Wants to Be a Millionaire? is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and licensed by Sony Pictures Television, contestants tackle a series of multiple-choice questions to win large cash prizes in a format that twists on many game show genre conventions – only one contestant plays at a time, similar to radio quizzes; contestants are given the question before attempting an answer, and have no time limit to answer questions; and the amount offered increases as they tackle questions that become increasingly difficult. The maximum cash prize offered in most versions of the format is one million of the local currency.