Black Rock Shooter is a Japanese media franchise based on characters created by illustrator Ryohei Fuke also known as Huke. It revolves around its eponymous character, a mysterious black haired girl with a blazing blue eye. The original illustration inspired a song of the same name by Supercell featuring the Vocaloid Hatsune Miku, which gained popularity on the Nico Nico Douga website. A 50-minute original video animation based on the franchise was produced by Yutaka Yamamoto's studio Ordet, written by Nagaru Tanigawa and Shinobu Yoshioka, and directed by Shinobu Yoshioka. A "Pilot Edition" was released on DVD and Blu-ray Disc in September 2009, before the full version was released on DVDs bundled with select magazines from July 24, 2010, subtitled in seven languages, followed by a retail release on December 17, 2010. An eight-episode anime television series, produced by Ordet and Sanzigen, aired on Fuji TV's Noitamina programming block between February 2 and March 22, 2012. The franchise has also spawned several manga series and a video game for the PlayStation Portable titled Black Rock Shooter: The Game, each set in their own universe.