In Western society, there is an increasing trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like #freethenipple hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham’s show Girls." Going braless, which for many years was considered a political statement, has in recent years become fashionable.
