Cîroc Vodka is a brand of luxury eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Since 2007, US marketing and promotion for Cîroc has been handled by Sean "Puff Daddy" Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo.
