Rapala is a manufacturer of fishing lures and other fishing related products. It was founded in Finland in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives for a protective outer coating. He created the lure in order to try and catch a pike. The floating minnow lure later went on to become the first Rapala lure once the company was created.
