Rip Curl is a designer, manufacturer, and retailer of surfing sportswear and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.As of October 2019, Michael Daly is the chief executive officer (CEO) of Rip Curl Group.