William Shankly was a Scottish football player and manager, who is best known for his time as manager of Liverpool. Shankly brought success to Liverpool, gaining promotion to the First Division and winning three League Championships and the UEFA Cup. He laid foundations on which his successors Bob Paisley and Joe Fagan were able to build by winning seven league titles and four European Cups in the ten seasons after Shankly retired in 1974. A charismatic, iconic figure at the club, his oratory stirred the emotions of the fanbase. In 2019, 60 years after Shankly arrived at Liverpool, Tony Evans of The Independent wrote, “Shankly created the idea of Liverpool, transforming the football club by emphasising the importance of the Kop and making supporters feel like participants.”
