A soul surfer is a surfer who surfs for the sheer pleasure of surfing. Although they may still enter competitions, winning is not the soul surfer's main motive, since they scorn the commercialization of surfing. The term denotes a spirituality of surfing. As Brad Melekian stated in a 2005 article in Surfer magazine: to pursue surfing not just as an athletic endeavor or as a sunny day diversion, but to try to glean whatever lessons you can from the practice. It means being aware of your surroundings, and respectful of the people and places that you interact with. It means being patient, mindful, kind, compassionate, understanding, active, thoughtful, faithful, hopeful, gracious, disciplined and...good.