lolita fashion

Fashion subculture originating in Japan

Lolita fashion is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period. A very distinctive property of Lolita fashion is the aesthetic of cuteness. This clothing subculture can be categorized into three main substyles: 'gothic', 'classic', and 'sweet'. Many other substyles such as 'sailor', 'country', 'hime' (princess), 'ero' (erotic), 'guro' (grotesque), 'qi' and 'wa', 'punk', 'shiro' (white), 'kuro' (black), and 'steampunk' lolita also exist. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s and may have waned in Japan as of the 2010s as the fashion became more mainstream.